Voya wins Advisor Support: Recordkeepers category in the 2026 Wealth Management Industry Awards

Voya Financial, Inc. (NYSE: VOYA) has been named the winner in the Advisor Support: Recordkeepers category at the 2026 Wealth Management Industry Awards (the “Wealthies”) for its Guided Confidence™ program, a holistic source of financial education and guidance that helps employers support their employees’ financial well-being.

This award underscores the scale, innovation and impact behind Voya’s expanded Wealth Management capabilities, which are offered through the workplace to individuals. Guided ConfidenceTM is designed to help individuals navigate important financial decisions with greater clarity and confidence. Recognizing that most people’s financial journeys begin in the workplace, Guided Confidence™ meets employees in a place they trust — providing convenient access to financial professionals, both onsite and virtually, along with educational resources and personalized guidance. By connecting employees with the tools, knowledge and support they need, the program helps close the financial confidence gap and empowers individuals to take meaningful action toward achieving their financial goals.

“This recognition reflects the dedication and experience of colleagues across Voya who are committed to helping employers support the financial well-being of their workforce,” said John Brett, president of Voya Wealth Management. “Guided Confidence is grounded in our belief that financial guidance should be personalized, accessible and connected across every life stage. This award is a testament to the commitment of our teams as we help employers serve as a bridge to long-term financial well-being for their employees.”

Now in its 12th year, the Wealth Management Industry Awards recognize outstanding achievements by companies, organizations and individuals that support financial advisor success. Winners are selected based on quantitative measures including scope, scale, adoption and feature set, along with qualitative measures such as innovation, creativity and user experience.  

A record-breaking number of nominations were submitted in 2026, with over 1,392 entries received from 315 unique companies. “The growth of the Wealthies reflects both the expanding range of organizations serving advisors and the extraordinary amount of work being done to help advisors build stronger businesses and improve outcomes for their clients,” said David Armstrong, Head of Editorial Operations, Wealth Management Group. “Our independent judges evaluate the usefulness, innovation, scope and impact of each initiative — not the company behind it. To be named a finalist, and especially a winner, is meaningful recognition in a year with a record field.”

Voya’s wealth management model is designed to help individuals and families navigate increasingly complex financial needs. Through an ensemble-based approach, clients benefit from coordinated support across financial planning, investment strategy, portfolio management and relationship management. Backed by an experienced leadership team, over 600 field- and phone-based financial professionals, an expanding Boston Wealth Management Hub and WealthPath technology, Voya delivers personalized guidance at scale. The company’s capabilities are further strengthened through collaborations with independent advisors and the investment expertise of Voya Investment Management, helping clients take action with greater confidence.

Voya Wealth Management encompasses securities and advisory services offered through Voya Financial Advisors, Inc. (member SIPC), as well as advisory services offered through Voya Retirement Advisors, LLC.

To learn more about the tools, resources and guidance available through Guidance Confidence, visit: https://www.voya.com/individuals/overview.

A complete list of the 2026 Wealth Management Industry Awards winners and finalists can be found at https://informaconnect.com/wealth-management-industry-awards/.

About Voya Financial®

Voya Financial, Inc. (NYSE: VOYA) is a leading retirement, employee benefits and investment management company. Voya’s services and solutions help clear the path to financial confidence and a more fulfilling life for individual, workplace and institutional clients, supporting more than 18 million customer relationships. Certified as a “Great Place to Work” by the Great Place to Work® Institute, Voya fosters a culture that values customer centricity, integrity, accountability, agility and inclusivity. Together with customers and partners, Voya employees fight for everyone's opportunity for a better financial future. For more information visit voya.com and follow Voya Financial on LinkedIn, Facebook and Instagram.

About Wealth Management

Wealth Management, an Informa business, provides everything wealth professionals need to know to stay knowledgeable about the industry, build stronger relationships, improve their practice, and grow their business. Wealth Management offers financial services organizations a broad array of marketing services designed to help them influence the industry’s leading audience of wealth management professionals.