Voya Financial Advisors


Invitation from the President

“Behind every successful advisor is a great wealth management firm that understands your business and genuinely cares.”

Why Voya Financial Advisors?

A male financial professional working with a female client

15 ways we support your independence and growth.

View "Why Voya Financial Advisors" (PDF)

Voya feels like family

“Here at Voya, they want to help you, they want to help your clients and they want to see you win here. I love that.”

Independence to choose and grow

Helping you take your practice to the next level

Backed by our vast resources, our focus is to empower you to establish and grow a highly profitable, independent wealth management business. You’ll have the technology to remove geographic boundaries while increasing your freedom to grow — even if you’re away from the office. As a top independent broker-dealer, we’re committed to expanding your business and supporting your independence, so you can help your clients plan and save for retirement.

We do the right thing

At the very core of every successful partnership is trust. Your clients must trust you as well as the broker-dealer name supporting you. We strive to earn your trust, as well as the trust of your clients by consistently and reliably delivering the highest level of quality and accuracy in our work every day.

Freedom to grow as you decide

With Voya Financial Advisors, you’ll have the option to align your business with Voya Financial’s multi-billion dollar consumer advertising campaigns. On the other hand, we respect your freedom to choose and grow your business as you see fit. In either case, you can leverage the strength and recognition of the Voya brand to help grow your independent business.

Investing in technology for you

A male financial professional reviewing financial performance with a client on a tablet

We invest in purposefully built technology for independent financial professionals to support your business and help you create new possibilities for growth. You’ll benefit from a vast array of technological tools designed to deliver a seamless, intuitive and mobile-enabled digital experience for you and your clients.

Investing in you

A young male financial professional working scheduling attendance to a conference.

Our focus is on empowering you to establish and grow a highly profitable, independent business. Building your business and serving your clients is easier when you have personalized service and support.

Investing in your business

A diverse team of financial professionals receiving one-on-one training and business development support

At Voya Financial Advisors, you’ll be uniquely positioned to deliver a top-notch client experience through our products, resources and tools to help your clients plan, invest and protect their savings. We’ll strengthen your independent business with innovative solutions to help you stay one step ahead.

Specialty programs and services

Partner with a strong industry leader that cares

Your clients instill a world of trust in you. You owe it to yourself and your clients to partner with a top broker-dealer you and your clients can trust. When you partner with Voya Financial Advisors, you won’t just have the backing of a Fortune 500 company — you’ll have an extended network of support that feels like family.

1 As of 3/31/2019.

2 Investment News Top Independent Broker-Dealer, April 2018.

3 Wealth Management overall satisfaction survey with large broker-dealers, April 2019.

Securities and investment advisory services offered through Voya Financial Advisors, Inc. (member SIPC). See BrokerCheck for more information.

CN1235721_0722