Voya Financial Advisors
Encouraging advisors. Enriching futures.
Focused on helping Americans advance their retirement readiness through education, financial planning and a broad range of personalized asset accumulation, protection and distribution solutions.
We’re here for you
As a financial professional, you’ll be welcomed into a tight-knit culture that feels a lot like family. Whatever your vision and goals are, we’ll provide the resources to help make them your reality. We empower our financial advisors with a local support network and an array of practice management tools that give you the ability to grow.
A message from the President of Voya’s Wealth Management and Advisory Solutions
We understand that your success requires being supported and celebrated. At Voya, we have a truly unique opportunity, with competitive compensation, benefits and recognition programs... By partnering with Voya, you would be joining a culture that feels a lot like family. And together, we can make a secure financial future possible — one person, one family and one institution at a time.
Join a talented team of financial professionals at Voya
Voya Financial Advisors (VFA) is the broker-dealer and registered investment advisor of Voya Financial, Inc. (NYSE: VOYA) — a Fortune 500 company.
Our integrated technology solutions, product offerings and resources help further connect the workplace and retail needs of individuals — both in and out of one’s retirement plan. This includes an enhanced digital and service experience for you and your clients.
Explore what Voya offers in the tax-exempt market
Providing plan participants with a go-to, local financial professional for one-on-one education, guidance and advice is one of our key differentiators.
A recognized name in retirement with an award-winning culture
We engage and help Americans make informed decisions when choosing and using their workplace benefits and retirement savings. Voya fosters a culture that values customer centricity, integrity, accountability, agility and inclusivity — fighting for everyone’s opportunity for a better financial future.
Planadviser Adviser Choice Award
In a 2024 Planadviser retirement plan adviser survey, Voya received the five highest scores in at least two of the product and/or service categories to be named a 2025 Planadviser Adviser Choice Award winner in the Recordkeeping category. The Planadviser Adviser Choice Awards recognize top investment and recordkeeping providers as chosen by retirement plan specialist advisers.
Interested in learning more about VFA?
Whether you’re an established advisor ready to take your business to the next level or looking to grow as a financial professional, discover the opportunities available to you at Voya. Contact us or visit our careers page.
1. Morning Consult, Brand Tracking Study, Age 45-64, HHI $75k+, 1/06/2023 – 10/01/2023
2. As of 12/31/25
3. As of 12/31/25
4. As of 12/31/24 - Full-service and Recordkeeping
PLANADVISER Advisor Choice Award: In May 2025, Voya Financial was one of 16 organizations recognized by PLANADVISER with a 2025 PLANADVISER Adviser Choice Award. The awards are given to those investment and recordkeeping providers that achieved the five highest scores in at least two of the product and/or service categories for which data was gathered in the 2024 PLANADVISER Retirement Plan Adviser Survey. Voya received the award for its role as a recordkeeper. This survey was fielded from August 2024 through November 2024. No fee was paid for award consideration. DC recordkeeper evaluations are based on responses from advisers who personally evaluate and recommend providers to their qualified plan clients. The top-ranking lists reflect the percentage of respondents who, having worked with the recordkeeper, recognized them as having the “best service” in that category. Awards and/or rankings are not representative of actual client experiences or outcomes and are not indicative of any future performance.
National Association of Plan Advisors (NAPA) Advisors’ Choice Top Recordkeepers: In September 2026, Voya Financial was recognized as a top recordkeeper by the 2026 National Association of Plan Advisors (NAPA) Advisors’ Choice Awards. The recognition is based on 2025 activity and no fee was paid for consideration. NAPA surveyed retirement plan-focused advisors nationwide and asked them to rate recordkeepers in seven service categories (Participant Experience Capabilities, Plan Sponsor and Advisor Support, Regulatory and Compliance Support, Staff Expertise and Credentials, Participant Education and Engagement Resources, Plan Oversight and Reporting Capabilities, and Retirement Income Solutions), and in three distinct market segments (Mega/Large Market: over $100 million in plan assets, Mid-Market: $10 million – $100 million in plan assets, Small/Micro Market: less than $10 million in plan assets). Advisors voted only on the services in their target markets and evaluated the services on a 5-point scale, ranging from “world class” to “functional” to “needs work.” A total of 15 recordkeepers, including Voya, were recognized. Voya was selected as a top 5 provider in eight out of 21 service categories. Awards and/or rankings are not representative of actual client experiences or outcomes and are not indicative of any future performance.
Corporate Equality Index – Equality 100 Award: Leader in LGBTQ+ Workplace Inclusion: The Corporate Equality Index (CEI), administered by the Human Rights Campaign Foundation, evaluates LGBTQ-related policies and practices, including non-discrimination workplace protections, domestic partner benefits, transgender-inclusive health care benefits, competency programs, and public engagement with the LGBTQ community. All private sector (non-government) and for-profit employers with 500 or more full-time U.S. employees are eligible to participate. In January 2026, Voya Financial’s efforts in satisfying all of CEI’s criteria earned a score of 100 and the designation as recipient of the Equality 100 Award: Leader in LGBTQ+ Workplace Inclusion. The CEI rating is based on 2025 activity and no fee was paid for consideration. From 2002-2022, this designation was known as “Best Place to Work for LGBTQ Equality.”
PLANSPONSOR DC Survey “Best In Class” award: In February 2026, Voya Financial was recognized as a 2026 PLANSPONSOR DC Survey “Best In Class” award winner by PLANSPONSOR. Winners are selected annually, and no fee is paid for consideration. PLANSPONSOR conducted a survey with 4,387 plan sponsors from June through September 2025. Each sponsor rated their provider in four areas of service: recordkeeping platform, participant services, plan sponsor services and support, and investments and fees. Overall satisfaction ratings within each service area were then segmented into six plan asset size categories (Under $5MM, $5MM-$25MM, $25MM-$50MM, $50MM-$200MM, $200MM-$1B, Over $1B). “Best in Class” awards were given in each service area, as follows: the two scoring highest with sponsors having less than $5MM in plan assets, the three scoring highest with sponsors having $5MM through $200MM in plan assets and the two scoring highest with sponsors having more than $200MM in plan assets. Awards and/or rankings are not representative of actual client experiences or outcomes, and are not indicative of any future performance.
Wealth Management Industry Awards: In September 2026, Voya Financial was named a winner of the 2026 Wealth Management Industry Awards in the Retirement Plan Support and Advisor Services – Advisor Support: Recordkeepers category. No fee was paid for consideration. Companies self-nominate projects and initiatives that occurred during the 18 months prior to the nomination deadline for consideration. More than 1,300 submissions were received across 24 categories and dozens of subcategories and were judged on quantitative and qualitative factors by a panel of judges independent of Wealth Management Industry Awards and/or rankings are not representative of actual client experiences or outcomes and are not indicative of any future performance.
Great Place To Work: In 2026, Voya Financial was certified as a Great Place to Work for September 2026 – September 2027. Voya Financial paid a fee to the Great Place to Work Institute to conduct certification surveys, upon which the award was based. Voya Financial earned this recertification based on ratings provided by more than 1,500 of its employees in a survey administered by the Great Place to Work® Institute. The Great Place to Work Trust Index Survey measures individual employee experiences of five dimensions of a high-trust company culture; credibility, respect, fairness, pride and a sense of belonging. Employees answer 14 demographic questions and respond to 60 statements across a five-point consistency scale as well as two open-ended questions. Survey answers are assessed on a five-point scale, revealing the most common experience of employees in the organization. Employee scores are averaged to provide an organization-wide assessment of workplace culture: the Trust Index score.