About us: Behavioral Finance

What makes the Institute different?

Voya’s Behavioral Finance (BeFi) Institute has developed a cutting-edge platform that enables a spectrum of lab, digital user group and field experiment research that explores innovative ways to help employees reach their health and wealth goals. We are differentiated by the ability to merge behavioral science and the speed and scale of the digital world to improve financial wellness outcomes.

By working with world-renowned behavioral scientists and academics, our organization is positioned at the forefront of the latest research.