Advisor toolkit
Growing your retirement business made easier
Reach new heights, with innovative retirement solutions and personalized support that can give you a competitive edge
We’ll help you
Maximize the value of your retirement offering
Save time and reduce administrative burden
Improve the financial well-being of your clients and their employees
Get support to help achieve your goals with a passionate and purpose-driven team
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Connect with us.
Call: 866-481-3653, Press 4 for a Retirement Specialist
Email: RetirementSales@Voya.com
Advisor tools to grow your practice and manage your plans
Why sell retirement plans?
Thrive Advisor Program
Suite of solutions to fit your clients’ needs
Voya Benchmark Wizard
Streamlined onboarding and plan administration
Whether transitioning an existing plan or starting from scratch, we’re with you ever step of the way.
- Easy onboarding
- Strategic plan design
- Success tracking
- Seamless operations
More than nine in 10 advisors are satisfied with our implementation process1
Your hub to manage your book of business, designed with feedback from advisors:
- Data-rich book of business views
- Straightforward navigation to simplify your day
- Participant management tools to help manage your customers better
You’ll work with an experienced Voya service team, to ensure the success of your clients’ plans and goals. Your team includes:
- Client Relationship Manager
- Plan Manager
- Retirement Education Specialists, and
- Customer Service Associates
Our relationship teams have helped Voya achieve a 98% client retention rate2
Driving optimal participant outcomes
Work with an industry leader with award-winning services
Advisors’ Choice Top Recordkeepers Awards
Recognized by advisors for our innovative capabilities, Voya was named a top 5 recordkeeper in eight service categories including participant education, plan sponsor and advisor support, and retirement income solutions across market segments in the National Association of Plan Advisors’ (NAPA) 2026 Advisors’ Choice Top Recordkeepers Awards.
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We want to hear from you. If you already work with us, please talk to your Voya Representative to find out what’s new at Voya. If you are new to Voya, please contact us.
1 Financial Advisor & TPA Implementation Survey – Small/Mid-Markets, Dashboard export from 8/14/25, Voya Internal Data. Views expressed vary based on a respondent’s personal opinion. Scores refers to the % of respondents rating as “somewhat satisfied and extremely satisfied” with Voya's implementation onboarding process for financial professionals and TPAs.
2 98% retention of total DC clients (As of 12/31/24. Full-Service client retention % determined by using plan counts; Recordkeeping based on using client counts whereas a client = master billing group.)
3 #1 brand associated with retirement (Morning Consult, Brand Tracking Study, A45-64, HHI $110K+, 4/1/25 - 6/30/25)
4 As of 12/31/2024. Representing Voya and its predecessor companies
5 Over 10 million retirement plan participants (As of 3/31/26 internal Voya data)
6 $1.18 trillion total Voya AUM and AUA/Advisement (As of June 30, 2026)
Planadvisor Advisor Choice Award: In May 2025, Voya Financial was one of 16 organizations recognized by PLANADVISER with a 2025 PLANADVISER Adviser Choice Award. The awards are given to those investment and recordkeeping providers that achieved the five highest scores in at least two of the product and/or service categories for which data was gathered in the 2024 PLANADVISER Retirement Plan Adviser Survey. Voya received the award for its role as a recordkeeper. This survey was fielded from August 2024 through November 2024. No fee was paid for award consideration. DC recordkeeper evaluations are based on responses from advisers who personally evaluate and recommend providers to their qualified plan clients. The top-ranking lists reflect the percentage of respondents who, having worked with the recordkeeper, recognized them as having the “best service” in that category. Awards and/or rankings are not representative of actual client experiences or outcomes and are not indicative of any future performance.
National Association of Plan Advisors (NAPA) Advisors’ Choice Top Recordkeepers: In September 2026, Voya Financial was recognized as a top recordkeeper by the 2026 National Association of Plan Advisors (NAPA) Advisors’ Choice Awards. The recognition is based on 2025 activity and no fee was paid for consideration. NAPA surveyed retirement plan-focused advisors nationwide and asked them to rate recordkeepers in seven service categories (Participant Experience Capabilities, Plan Sponsor and Advisor Support, Regulatory and Compliance Support, Staff Expertise and Credentials, Participant Education and Engagement Resources, Plan Oversight and Reporting Capabilities, and Retirement Income Solutions), and in three distinct market segments (Mega/Large Market: over $100 million in plan assets, Mid-Market: $10 million – $100 million in plan assets, Small/Micro Market: less than $10 million in plan assets). Advisors voted only on the services in their target markets and evaluated the services on a 5-point scale, ranging from “world class” to “functional” to “needs work.” A total of 15 recordkeepers, including Voya, were recognized. Voya was selected as a top 5 provider in eight out of 21 service categories. Awards and/or rankings are not representative of actual client experiences or outcomes and are not indicative of any future performance.
Wealth Management Industry Awards: In September 2026, Voya Financial was named a winner of the 2026 Wealth Management Industry Awards in the Retirement Plan Support and Advisor Services – Advisor Support: Recordkeepers category. No fee was paid for consideration. Companies self-nominate projects and initiatives that occurred during the 18 months prior to the nomination deadline for consideration. More than 1,300 submissions were received across 24 categories and dozens of subcategories and were judged on quantitative and qualitative factors by a panel of judges independent of Wealth Management Industry Awards and/or rankings are not representative of actual client experiences or outcomes and are not indicative of any future performance.
PLANSPONSOR DC Survey “Best In Class” award: In February 2026, Voya Financial was recognized as a 2026 PLANSPONSOR DC Survey “Best In Class” award winner by PLANSPONSOR. Winners are selected annually, and no fee is paid for consideration. PLANSPONSOR conducted a survey with 4,387 plan sponsors from June through September 2025. Each sponsor rated their provider in four areas of service: recordkeeping platform, participant services, plan sponsor services and support, and investments and fees. Overall satisfaction ratings within each service area were then segmented into six plan asset size categories (Under $5MM, $5MM-$25MM, $25MM-$50MM, $50MM-$200MM, $200MM-$1B, Over $1B). “Best in Class” awards were given in each service area, as follows: the two scoring highest with sponsors having less than $5MM in plan assets, the three scoring highest with sponsors having $5MM through $200MM in plan assets and the two scoring highest with sponsors having more than $200MM in plan assets. Awards and/or rankings are not representative of actual client experiences or outcomes, and are not indicative of any future performance.
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Products and services offered through the Voya® family of companies.