Advisor toolkit

1 Financial Advisor & TPA Implementation Survey - Small/Mid-Markets, Dashboard export from 8-14-25, Voya Internal Data. Views expressed vary based on a respondent’s personal opinion. Scores refers to the % of respondents rating as "somewhat satisfied and extremely satisfied" with Voya's implementation onboarding process for financial professionals and TPAs.  

2 98% retention of total DC clients (As of 12/31/24. Full-Service client retention % determined by using plan counts; Recordkeeping based on using client counts whereas a client = master billing group.)  

3 Morning Consult, Brand Tracking Study, Age 45-64, HHI $75K+, 1/6/23-10/1/23. 

4 As of 12/31/2024. Representing Voya and its predecessor companies. 

5 Data per Voya Financial Inc. as of 6/30/25, including OneAmerica acquisition.

6 Total assets under management and administration, as of June 30, 2025.

NAPA Advisors' Choice Award - Recordkeeper:  In September 2024, Voya Financial was recognized as a top recordkeeper by the 2024 National Association of Plan Advisors (NAPA) Advisors’ Choice Awards. The recognition is based on 2023 activity and no fee was paid for consideration. NAPA surveyed retirement plan-focused advisors nationwide and asked them to rate recordkeepers in thirteen different service categories (Participant tools, Calculators, P/S Website, Mobile App, Regulatory support, Staff credentials, Advisor support, Participant statement, Education materials, Multi-lingual capabilities, Plan health, Wellness and Retirement Income), and in five distinct market segments (micro <$1M, small $1MM-$10MM, mid $10MM-$100MM, large $100MM-$250MM, mega $250MM+). Advisors voted only on the services in their target markets and evaluated the services on a 5-point scale, ranging from “world class” to “functional” to “needs work.” A total of 26 recordkeepers, including Voya, were recognized. Voya was selected as a top 5 provider in 16 out of 65 service categories. For more information about the award, please visit https://www.napa-net.org/news/2024/9/here-are-the-2024-advisors-choice-top-recordkeepers. Awards and/or rankings are not representative of actual client experiences or outcomes and are not indicative of any future performance.

Planadvisor Advisor Choice Award:  In May 2025, Voya Financial was one of 16 organizations recognized by PLANADVISER with a 2025 PLANADVISER Adviser Choice Award. The awards are given to those investment and recordkeeping providers that achieved the five highest scores in at least two of the product and/or service categories for which data was gathered in the 2024 PLANADVISER Retirement Plan Adviser Survey. Voya received the award for its role as a recordkeeper. This survey was fielded from August 2024 through November 2024. No fee was paid for award consideration. DC recordkeeper evaluations are based on responses from advisers who personally evaluate and recommend providers to their qualified plan clients. The top-ranking lists reflect the percentage of respondents who, having worked with the recordkeeper, recognized them as having the “best service” in that category. Awards and/or rankings are not representative of actual client experiences or outcomes and are not indicative of any future performance.

PLANSPONSOR DC Survey:  Voya received 29 Best in Class Awards in the 2024 PLANSPONSOR DC Survey In 2025, Voya Financial was recognized as a 2024 PLANSPONSOR DC Survey “Best in Class” award winner by PLANSPONSOR. Winners are selected annually, and no fee is paid for consideration. PLANSPONSOR conducted a survey with 3,172 plan sponsors from August through November 2024. Each sponsor rated their provider in four areas of service: recordkeeping platform; participant services; plan sponsor services and support; and investments and fees. Overall satisfaction ratings within each service area were then segmented into six plan asset size categories (<$5MM, $5MM-$25MM, $25MM-$50MM, $50MM-$200MM, $200MM-$1B, >$1B). “Best in Class” awards were given in each service area, as follows: the two scoring highest with sponsors having less than $5MM in plan assets, the three scoring highest with sponsors having $5MM through $200MM in plan assets and the two scoring highest with sponsors having more than $200MM in plan assets. For more information about the award, visit https://www.plansponsor.com/surveys/2025-dc-survey-plan-provider-service-ratings/?pagesec=4#Methodology

Wealth Management Industry Award:  In September 2024, Voya Financial was named a winner of the WealthManagement.com 2024 Industry awards in the Retirement Plan Support and Advisor Services category. No fee was paid for consideration. Companies self-nominate projects and initiatives that occurred during the 18 months prior to the nomination deadline for consideration. More than 1,000 submissions were received across 24 categories and dozens of subcategories and were judged on quantitative and qualitative factors by a panel of judges independent of WealthManagement.com. Awards and/or rankings are not representative of actual client experiences or outcomes and are not indicative of any future performance. For more information visit https://informaconnect.com/wealth-management-industry-awards/ 

For financial professional use only. 

Products and services offered through the Voya® family of companies.