For financial advisors

The retirement plan opportunity starts with clients you may already have

There are roughly 6 million small businesses¹ in the United States, and about 40% of them don’t currently offer a retirement plan² to their employees. As benefits become a bigger factor in attracting and keeping talent, that’s an opening for you to start a conversation with the business owners you already advise.

Win one plan. Create four paths to grow your business.

See how retirement plans can become a growth engine for your wealth business.

Scale

Reach more potential clients

Win one employer relationship and create the opportunity to serve an entire workforce, including highly compensated employees.

Recurring growth

Add assets every payroll cycle

Participant contributions create an ongoing stream of new retirement plan assets.

Advisor collaboration

Deepen participant relationships

We work alongside you to support participants as their financial needs evolve, creating opportunities for continued engagement.

Referrals

Build an organic pipeline

Strong employer and participant relationships can lead to new introductions and future business.

Ready to get started?

Connect with us.

Call: 866-481-3653, Press 4 for a Retirement Specialist

Email: RetirementSales@Voya.com

Voya’s experience

We simplify plan administration and service

From setup to ongoing service, we handle the heavy lifting so you can focus on growing your business and your clients can focus on theirs.

We help drive participant engagement and action

Education, tools and life-stage guidance help employees enroll, save for their goals and stay on track with confidence.

We are committed to you and your clients

Award-winning digital experiences with built-in guidance, backed by a team that proactively engages with you year-round.

For your clients

Let’s talk

Connect with us by phone, email or web

Call a Retirement Specialist

866-481-3653, option 4

Email us

RetirementSales@Voya.com

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Let’s connect

Request a callback

New to retirement plans?

Questions advisors often ask

If you’re new to the retirement plan market, you’re not alone. Here are the questions we hear most from advisors getting started.

No. You bring the client relationship; Voya brings the retirement experience. Our team helps with plan design, setup and coordination with their payroll provider and a Third Party Administrator (TPA) to handle administration and compliance — so you can confidently start the conversation and we handle the details.

Start with the clients you already have. Many advisors find their first plan through existing business-owner relationships. From there, centers of influence and referrals can expand your reach — and Voya can help surface plans signaling growth or change.

The most common is a 401(k), which works well for businesses of many sizes. Depending on the employer’s goals, there are variations and plan design options to consider. Our Small Business Resource Center can help you compare plan types, and your Voya sales consultant can guide you to the right fit.

Voya simplifies plan administration and service — from setup through ongoing operation. We coordinate with recordkeepers, payroll providers and TPAs so your client can focus on running their business, not on plan administration.

A workplace retirement plan can create four paths to growth: scalable access to employees and highly compensated participants, new assets with every payroll cycle, opportunities for rollovers and broader wealth relationships, and an organic referral pipeline.

You get a committed team with proactive engagement, an annual strategy and quarterly reviews, a single point of accountability, and award-winning⁷ digital tools for both plan sponsors and employees. We’re with you every step of the way — from your first prospect to long-term growth.

1 U.S. Census Bureau, Businesses with under 100 employees

2 Bureau of Labor Statistics, U.S. Department of Labor, Sept. 25, 2025, Employee Benefits in the United States USDL-25-1464

3 #1 brand associated with retirement (Morning Consult, Brand Tracking Study, A45-64, HHI $110K+, 4/1/25 - 6/30/25.)

4 98% customer satisfaction rating (After Call Survey 12/31/24)

5 Over 10 million retirement plan participants (As of 3/31/26 internal Voya data)

6 $1.18 trillion total Voya AUM and AUA/Advisement (As of June 30, 2026)

7 Third-party awards and/or rankings about entities within the Voya family of companies are given based upon various criteria and methodologies. Awards and/or rankings are not representative of actual client experiences or outcomes and are not indicative of any future performance. For certain awards/rankings, Voya pays a fee to be considered. For material facts regarding an award, including but not limited to whether a fee was paid to be eligible for the award, please see below.

Corporate Insight: In February 2026, Voya Financial earned an “Excellent” rating from Corporate Insight, Inc. in their 2026 Retirement Plan Monitor – Institutional Report. The report evaluates plan recordkeepers’ sponsor website homepages and plan dashboards. The overall design and approach that firm’s use to present plan information and specific details they provide are graded using multiple criteria across three categories: approach, data metrics, and resources. The rating is based on 2025 activity and no fee was paid for consideration. In order to receive an excellent rating, firms must present clear, informative plan summary experiences, offer a comprehensive selection of data and visualizations, provide design elements with a clean layout, and key resources including a participant search tool, alerts and messages as well as abundant quick links. They also include beneficial design elements, like customization options or responsive design. Awards and/or rankings are not representative of actual client experiences or outcomes, and are not indicative of any future performance.
Pyramid of Communications Excellence — Plan Participant Web Experience: In September 2025, Voya’s Participant Website was recognized by DALBAR with a 2025 Pyramid of Communications Excellence, including a fourth-place ranking and a website designation of “Excellent” for its superior user experience. The recognition is based on 2025 activity and there were no fees paid for consideration. The ranking is based on a comprehensive assessment of website functionality, usability, and behavioral design. DALBAR's UXploration Lab continuously evaluates plan participant websites using a 100-point scale across several criteria. The assessment concentrates on the quality and range of capabilities, ease of navigation, and ability to locate information.
Pyramid of Communications Excellence — Plan Participant Mobile-Optimized Site: In February 2026, Voya’s Mobile Website was recognized by DALBAR with a 2025 Pyramid of Communications Excellence, including a first-place ranking for Retirement Provider Mobile Sites and a website designation of “Excellent.” The recognition is based on 2025 activity, and no fees were paid for consideration. The ranking was based on DALBAR’s in-depth review of 26 mobile websites offered by financial services firms in 11 categories: Design, Security, Mobile Optimization, Ease of Use, Personalization & Customization, Support, Interaction with the Firm, Interactivity, Navigation, Core Content, Behavior Centric. Awards and/or rankings are not representative of actual client experiences or outcomes and are not indicative of any future performance.

The information presented here is for educational purposes only, and not intended to be legal or tax advice. Each plan must consider the appropriateness of the investments and plan services offered to its participants. All investing involves risk, including the loss or principal. There is no guarantee an investment, investment strategy or managed portfolio will meet its stated objective.

Each plan has unique requirements and should consult its attorney or tax advisor for guidance on its specific situation. Voya strongly suggests speaking with tax and legal advisors before making changes to a plan.

Products and services offered through the Voya® family of companies.

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