The Voya Behavioral Finance Institute for Innovation
We don’t just innovate. We innovate with a purpose.
Through the Voya Behavioral Finance Institute for Innovation, Voya is focused on gaining deeper insights into the savings plan decisions of Americans to help them improve their financial outcomes.
Helping Americans save in the digital age through purposeful innovation
What makes the Institute different?
Voya’s Behavioral Finance (BeFi) Institute has developed a cutting-edge platform that enables a spectrum of lab, digital user group and field experiment research that explores innovative ways to help employees reach their health and wealth goals. We are differentiated by the ability to merge behavioral science and the speed and scale of the digital world to improve financial wellness outcomes.
By working with world-renowned behavioral scientists and academics, our organization is positioned at the forefront of the latest research.
How we are leveraging behavioral finance
Helping plans address sub-optimal savings behaviors through plan design strategies.
Helping to make the right and easy choice at a critical stage of the retirement journey.
Helping individuals stay on-track with science-based engagement and course-correction tactics.
New research
Bridging the gap between retirement saving and income
New research by Voya’s Behavioral Finance Institute for Innovation, published in the 2026 Behavioral Economics Guide, demonstrates that improving communication about existing retirement plan features to make them clearer, more visible, easier to act on, and framing them as active benefits participants already have access to can help connect employees to retirement income options.
Featured insights
Products and services offered through the Voya® family of companies.