Working with a financial professional doesn’t require wealth: Myths vs. reality

Why guidance is for everyone

Let’s be honest — managing your finances over a lifetime can feel overwhelming. But you don’t have to do it alone. Many people believe financial guidance is only for the wealthy, but here’s the truth you’ve been missing: Guidance is for everyone, and it can make a big difference in your confidence and long-term success.

Worth a deeper look? We think so.

Myth vs. reality: What you need to know

Myth 1: Financial professionals are only for the wealthy

Reality: Financial professionals work with people at all income levels. Research shows that personalized guidance helps individuals feel more confident and prepared, regardless of income. Financial professionals can help integrate budgeting, savings and retirement strategies for the future into one cohesive plan.

Myth 2: I do not have enough money to start

Reality: Starting small is not only okay — it’s smart. Professional guidance can help you build habits and confidence for pursuing your goals. Financial professionals, including those here at Voya, specialize in meeting you where you are and helping ensure your decisions align with your personal goals. 

Myth 3: It’s too expensive

Reality: Many professionals offer flexible fee options, and certain services may even be included in your workplace benefits. If you choose to work with someone outside of Voya, be sure to ask how they are compensated, whether through commissions, fees or a combination. Voya’s programs often integrate investment advisory services into employer-sponsored plans, making guidance more affordable than you might expect. Financial professionals can also help you avoid costly mistakes and identify tax-efficient strategies — value that can often outweigh the cost of advice.

Myth 4: All financial professionals are the same — they’ll just pick stocks

Reality: Financial professionals offer a wide range of knowledge and experience. Some specialize in areas like retirement, taxes or estate planning, while others take a more general approach. Fee-only fiduciaries differ from commission-based advisors, and understanding these distinctions can help you make an informed choice. Today’s financial professionals focus on holistic planning, including budgeting, debt management, retirement strategies and insurance options. It’s about building a healthier financial life, not chasing the market.1

Myth 5: Online tools make advisors unnecessary

Reality: Digital tools are helpful, but they can’t replace personalized guidance. Voya combines technology with human insight. Platforms like myVoyage offer an integrated view of your finances, while live financial professionals help you navigate complex decisions. Research shows that behavioral coaching from professionals may help clients avoid impulsive choices and stay on track during market volatility.

Myth 6: I’ll lose control of my money

Reality: You stay in control. Financial professionals can guide and recommend, but every decision is ultimately yours. Think of them as a navigation system: You choose the destination, and they help you find the best route. Voya also offers access to professionals who provide tailored solutions for workplace participants and individual needs.2

Why it matters

Working with a financial professional isn’t about wealth; it’s about gaining confidence, clarity and a sense of control over your financial life. Financial professionals can help you prepare for life’s milestones, avoid costly mistakes and stay on track toward your goals. In fact, research shows that 83% of those who work with a financial professional say they stress less about finances and money than they would if they didn’t work with a financial professional.3

How prepared do you feel?

What’s next?

If you’re ready to take the next step, explore Voya’s Find a Professional resource and connect with someone who can help you build a plan with confidence.

1Voya Learn, “Working with a financial professional can help you keep your goals on track,” dated 2/2024.

2Voya.com, “Find a Professional,” dated 3/2025.

3Edelman Financial Engines, “Everyday Wealth in America 2022: The Intersection of Life and Money,” dated 2022.

This article is provided for educational purposes only; it is not intended to provide legal, tax or investment advice. All investments are subject to risk. Please consult an independent tax, legal or financial professional for specific advice about your individual situation.

Financial Professionals are investment advisor representatives and/or registered representatives of, and securities and investment advisory services are offered through Voya Financial Advisors, Inc. (member SIPC). Investment advisory services are only offered through investment advisor representatives of Voya Financial Advisors.

Products and services offered through the Voya® family of companies.

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