With our busy day-to-day schedules, we don’t always remember to invest in the greater good. But when the Special Olympics presented us with an opportunity, we chose to Invest in Something Special™.
In an effort to raise awareness of the strength and courage that people with special needs display every day, and to support the special needs community, late last year Voya shared Special Olympics athletes’ inspirational and heart-warming stories and pledged to donate $1 — up to $500,000 — for each like, share or comment generated with the Invest in Something Special hashtag. At the end of the weeklong social media campaign, the hashtag engaged nearly one million people and initiated over than 940,000 likes, comments and shares. Most importantly, the campaign inspired a national conversation about inclusion.
The overwhelming response to the Invest in Something Special campaign resulted in a donation of more than half a million dollars shared across 52 U.S. Special Olympics Programs. "Voya's donation will advance Special Olympics programming across the country, funding initiatives that foster inclusivity for individuals with intellectual disabilities in schools, workplaces and communities," said Mary Davis, CEO of Special Olympics International. "We thank Voya for its commitment to our mission, and for helping to raise awareness of the future aspirations of our athletes."
Watch the recap video of Invest in Something Special and subscribe to the Voya Financial YouTube channel for more updates